2 Simple Ways For Digital Marketers To Track, Save And Manage Their Time Online

time management

2 Simple Ways For Digital Marketers To Track, Save And Manage Their Time Online

Whether you’re a starting entrepreneur, a freelancer managing your blog and social media accounts on your own, or you’re a digital marketer who works on digitally promoting other people’s businesses, working on digital media for business takes a lot of your time. In fact, you’ve probably found that, while your tasks, in general, may not be too tedious or time-consuming after you actually sit down to complete those tasks, then time simply flies and you get up realizing you have plenty more tasks left to complete.

Well, don’t worry. You’re not alone. Every digital marketer, at any stage of expertise, has this problem happen quite a bit. Hence, to help you manage your digital marketing tasks more efficiently (and thereby save a big chunk of your time), here are two simple steps that will help you save more time than you’d think:

1) Track the time you take on various online tasks

The sad truth is that, since many online tasks seem simple and even mind-numbingly tedious (like when you’re scheduling ready posts on various social media sites and blogs for the entire month or week), we underestimate how much time such tasks can take. Hence, start by checking the time at when you start such a task, focus on completing that task alone, and then check the time you’ve taken. This will give you an idea of how to schedule your time and how often you should do a particular digital marketing task.

2) Set a time limit for each task

Now that you know how much time you need for each task, set up an alarm or countdown timer app that will let you know when to end that particular task. In addition to making sure you don’t exceed your schedule, such a setup also develops a psychological sense of urgency that you will act upon.

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How To Use Live Videos To Promote Sales & Offers At Your Local Store

local store

How To Use Live Videos To Promote Sales & Offers At Your Local Store?

Live videos are unfortunately not used much by local stores and shops. But they should be, considering the great marketing and customer-inciting abilities live videos have. In fact, the next time you’re having a sale or offer at your store, instead of posting a video of the sales and products after the sale is over, do a pre-sale video via a live video on social media.

Here’s how you can do that:

1) Promote your live video beforehand

Of course, you’ll have to promote the date and time of your live video beforehand to ensure that people see it on time. And yes, you’ll have to schedule it so that the live video goes live exactly when you’re setting up, or buying the products, or whichever point you think will be the most effective. This also means you’ll have to plan the entire thing (at least briefly) beforehand so that you can effectively let your customers know about your upcoming live video and what they can look forward to.

2) Use live videos to promote your current and available stock

Most of the time, videos about products in stores are seen long after a particular promotional offer or sale is over. The sale in question is often shot and posted on social media. And, any customers who come afterward will find a different range of products to buy. With live videos, however, your store can broadcast live the process of you and your team setting up the store or even buying the products that are actually going to be on sale. And when customers visit your store in response to that live video, they’ll know what products to find.

3) Live videos mean customers can bid or reserve products online as well

You can even allow customers to reserve or bid for products in the comments if you wish. As in, you could put a stipulation that a product will be kept in reserve only for three hours from the posting of that comment. Or, if it’s a regular customer, you can simply hold it until they reach the store. Either way, such live videos will encourage customers to visit the store as soon as they view the video.

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Happy Gudi Padava

happy gudi padava

शिखरे उत्कर्षाची सर तुम्ही करत राहावी…!!
कधी वळून पाहता आमची शुभेच्छा स्मरावी…!!
तुमच्या इच्छा आकांक्षाचा वेल गगनाला भिडू दे…!!
आई भवानीच्या कृपेने तुमच्या जीवनात मनासारखे घडू दे…!!
सर्वांना गुडीपाडव्याच्या हार्दिक शुभेच्छा…!!

2 Awesome Ways You Can Use Live Videos To Market Your Business

Live video

2 Awesome Ways You Can Use Live Videos To Market Your Business

As anyone who has seen too much of “YOLO” on the World Wide Web will know, the current market is all about the “now”. And in line with that trend, live videos can be a great sales and marketing technique for brands and businesses. All any business has to do is make use of live videos on social media (and their website) in a creative and eye-catching way.

If you’re new to using live videos, or are simply not quite sure how it might benefit your business, here are three great ways you can incorporate live videos into your brand’s marketing strategy:

1) Use live videos to answer questions about your products and services

There are a number of “how-to” and instructional videos on social media. And that’s a great marketing resource for any business. However, live videos can pull the same weight for your business, if not more. All you have to do is promote the fact that you will be having an instructional video or “how-to” video broadcasted live that will address a particular task or query. However, also ensure that you emphasize that customers can ask questions about your products and services as well when your video broadcast goes live.

2) Use live videos to create a reality show about your business

Reality shows are a big hit: This is obvious from the sheer number of reality shows one can find on any given channel today. And it’s likely that you’re a fan of one or more of these shows as well. So imagine the interest you’ll generate if your post regular live videos about the working of your business (as in, behind-the-scenes takes). In short, give your business your own reality show. For, even if people don’t want their own bakery (if that’s your business, for example), they’re interested in what goes on in there.

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Why Bloggers Should Pay Attention To Their Subheadings?

Blog

Why Should Bloggers Pay Attention To Their Subheadings?

There are tons of advice out there on how to make your blog posts more clickable, more readable, more likable, and more interesting. And generally, there’s also a lot of advice out there about why it’s important to create a snazzy, interesting headline for your article that readers will want to click on. In fact, there are entire posts that concentrate on how you can create awesome headlines for your blog posts.

Now, don’t get us wrong: Interesting and entertaining headlines are very important when it comes to inducing a viewer to click on a link. However, that’s just the first step. To get your blog to really see traffic and re-visiting readers, there’s a whole lot more to the blogging process. For one, your headline is the sign on the door that gets people into your store (i.e., your blog). But after that, if your store’s actual contents – that is, your blog post’s actual content – is not interesting or useful or compelling, then you’ve already lost your potential follower.

Further, it’s not just enough if your content is pretty good. You also need your subheadings to be as compelling as your actual headline – especially if your blog post crosses the 200 to 400-word count mark. Because your readers are most likely going to be skimming your article in such cases to see if reading your post is going to be worth their time. Hence, pay attention to how you craft your subheads.

To that end, here’s what your subheadings should not do:

1) Be Plain

The subheadings are like headings. So don’t use them as labels. (For example, “Ceramics” as a subheading would be boring. But “How Ceramics Came to Be” is more interesting.)

2) Make the rest of the post redundant

If your subheading reveals enough that it makes the next few paragraphs of your post unnecessary, you need to change it.

3) Be irrelevant

Subheadings should make sense. Even without context.

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3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

WordPress blog Post

3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

If you’re using your WordPress blog to attract traffic for your brand online, then you’ll know that simply having a blog with good content is not enough. You need to also optimize your blog so that search engines and social media users can find you. (This statement is taking it for granted that you are sharing your blog posts on social media. So if you’re not, start doing so right now!)

To that end, here are three simple ways to effectively SEO optimize your WordPress blog

1) Install a good SEO plugin

The Yoast SEO plugin from WordPress is a good option, especially if you already use a custom WordPress blog. However, just installing it isn’t enough: While the plugin will make your blog’s SEO better and easier to manage, you should first learn how to use this plugin and how to use it well.

2) Research keywords for each blog post

The worst thing you can do is assume that you already know the best keywords for your blog post. Don’t do that. Use a keyword tool to find the most popular keywords related to your blog post’s topic. Because popular keywords change almost every day depending on the topic.

3) Focus one one main keyword per blog post

Don’t pick a number of popular keywords that you have to artfully twist into your blog post like a blogging version of rocket science. Instead, focus on one main keyword – or two at the most – that will be the main keyword for a particular blog post. (Related keywords you shouldn’t focus on too much. Rather, just let them occur naturally in the post.) Then, ensure that that one keyword appears once in your blog post’s title, once in the permalink/URL, and once in the meta description (and, of course, at least once or thrice in the main body).

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How Taking Regular Breaks Will Make You A More Efficient Digital Marketer

break

How Taking Regular Breaks Will Make You A More Efficient Digital Marketer

A number of research studies indicate that you will actually be more productive if you take regular breaks between your various tasks. The intervals of those breaks vary, of course, depending on the study. But they all unanimously agree that it isn’t good for either your productivity or your health to work for hours at a stretch on the computer.

(And, if you’re into digital marketing at any stage, you know that you do sit for hours glued to the screen in order to complete your digital tasks and reach your digital marketing goals.)

So maybe you should take 20 minute breaks every one-and-a-half hours. Or maybe you should take a power once or twice a day. Or maybe you should even take a break every hour that you’re working. Doesn’t matter which break regime you choose. You only have to ensure that it helps you.

But, before we can convince you that regular breaks such as the above will actually be a productive change for you, let us explain how regular breaks practically help you out:

1) It will help you avoid burnout.
Burnout has become a massive epidemic among working professionals in the last couple of years. And digital marketers aren’t immune to this in the least. (Burnout is mental exhaustion, and it can take an individual, years to recover from it if it is pushed to far.) Regular breaks will help you here: It will distract you and help you relax, thus helping you avoid mental fatigue, and also make you more alert when you get back to work.

2) It will help you keep track of time.
It can be really easy to lose track of time on the Internet, and especially on social media. However, if you’re in the habit of taking regular breaks, you’ll be more likely to notice the time you’re spending online.

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Steps To Define A Custom Audience For Your Facebook Ad Based On Website Visitor Behaviour

facebook custom audiences

Steps To Define A Custom Audience For Your Facebook Ad Based On Website Visitor Behaviour

You can define a custom audience for your Facebook ad that is based on your website’s traffic and visitor behavior, if you have installed Facebook Pixel on your website. If you haven’t, you’d better hop to it. Whereas, if you have, here’s how you can customize your Facebook audience based on your web traffic:

Step 1

In the “Create a Custom Audience” window, under the “How do you want to create this audience?” section, choose the option “Website Traffic”. (This way, you’ll be able to create a list of people who contribute to your website’s traffic and page visits.)

Step 2

In the following “Create Audience Window”, set your audience targeting settings by selecting a “Website traffic” option from the list of drop-down options:

The “Anyone who visits your website” option will target anyone who has visited your website.

The “People who visit specific web pages” option or the “People who visit specific web pages but not others” option will let you target people who visit specific URLs, or follow specific URL rules and keywords. The main difference between these two options is that the latter option allows you to exclude people who visit specific URLs or follow certain URL rules and keywords as well.

The “People who haven’t visited in a certain amount of time” option lets you target old visitors who have not revisited your website recently.

The “Based on time spent on your website” option is a fairly new targeting option. This option targets users who fall into the top 5%, 10%, and 25% of users who have spent the most amount of time on your website.

Finally, the “Custom combination” option allows you to target dynamic versions of your various customer lists. (For instance, you target visitors to your website who have actively purchased or signed up for stuff on your website in the more or less recent past.)

Step 3

Pick one of the above “Website traffic” options in Step 2, set up the targeting parameters you require for that option, and then you’re all set!

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Steps To Define Facebook Ad’s Customer List

Facebook customer list

Steps To Define Facebook  Ad’s Customer List

Selecting the right audience for your Facebook ad is crucial for the success of your ad and the potential conversions and sales you can achieve from it. Further, defining a custom audience for your Facebook ad will be a much better option than picking a general or over-large audience demographic for your ad.

One effective kind of custom audience you can select is by uploading your own list of customers or existing leads. And this option allows you to not only upload a CSV file of such leads, but you can also alternatively upload an email list from MailChimp.

Here’s what you need to do to define such a Facebook audience for your ad:

Step 1:

In the “Create a Custom Audience” window, under the “How do you want to create this audience?” section, select the option “Customer File”. (This option will allow you to upload a CSV file containing

Step 2:

Under “How do you want to add customers to this audience?”, you can either select the “Choose a file or copy and paste data” option or the “Import from MailChimp” option. (Choosing the “Choose a file or copy and paste data” allows you to either upload a CSV file or copy and paste the data of customer contacts. Choosing the “Import from MailChimp” option allows you to import an email list of contacts/customers from MailChimp.)

And then you’re all set!

[Note, however, that if you choose the “Choose a file or copy and paste data” option, your Facebook matches will be better if you add more identifiers such as zip codes, ages, phone numbers, emails, etc.]

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Why Is It A Good Idea To Verify Your Business Page On Facebook?

business page

Why Is It A Good Idea To Verify Your Business Page On Facebook?

The blue verification badge is a well-known sight for most Facebook users: It marks the Facebook pages that are the verified and authentic pages of public figures.

Similarly, it is possible to get a verification badge for your local business page on Facebook as well. The only difference is that this badge will be gray instead of blue. Now, you might wonder why this verification badge is necessary at all.

Well, just like the blue verification badge on Facebook celebrity pages, having a verification badge on your local business page will also give you a number of benefits on Facebook:

1) The gray badge adds a layer of authenticity to your business (just like the blue badge does for celebrity pages and public and global brands). Hence, customers are more likely to trust your page as being legitimate, and thereby be more confident in the fact that your posts and offers (and location) are valid.

2) The gray badge will help your Facebook business page appear (i.e., rank) higher in relevant search results.

3) Customers looking to engage with your business on Facebook will know they’ve come to the right place when they see the gray verification badge.

4) Clients and potential customers/fans will know all page updates are legitimate to the local business.

5) Imposter pages can be easily identified by your customers by the lack of gray verification badge.

Hence, if your local business page isn’t verified on Facebook yet, doing so should be high on your to-do list. The best part is that all you need is a phone number or official document that you can enter and upload in order to verify your page as the legitimate page for your business on Facebook.

[Note, however, that this feature for business page verification is not yet available on a global scale.]

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