4 Tips To Generate Facebook Lookalike Audiences For Effective Marketing

facebook lookalike audience

4 Tips To Generate Facebook Lookalike Audiences For Effective Marketing

Facebook has proven to be a great platform for businesses looking to attract and create customers. It is easy to reach out to consumers with the ads of this social networking site and one can gain more customers by building lookalike audiences. Facebook Lookalike audience refers to those users that come forward as an advanced targeting option for the Facebook ads. They are not restricted by basic interest and demographic targeting functionality. They are built with the help of existing customers. With them, you can easily find the ideal customer. So, here are the tricks through which you can do so.

1. Build email list lookalike audiences

Emails are still an effective marketing tool and you can create a Facebook customer list by navigating to the Audiences dashboard. Click Create Audience, select Custom Audience, select customer file and add your email data. Then map your identifiers, upload the list and create a lookalike audience.

2. Set up video lookalike audiences

Videos are the most popular content and you can create custom video audience by opening Facebook Ads Manager, navigating to the Audiences dashboard. Click menu button and then All Tools. Click Create Audience, select Custom Audience, Engagement on Facebook, video, engagement criteria and then you can build lookalike audiences at various engagement levels.

3. Create conversion lookalike audience

This way you can find new target audiences who have participated in a conversion event but you need to have conversion tracking installed beforehand. Follow the above steps and choose the event you want to create the audience from and you are done. You will receive notification once it is created.

4. Build page likes lookalike audience

Easiest to build, this does not even require you to first create a custom audience as the source audience. Just go to Audiences dashboard, select your page name from the Source drop-down list and create a lookalike audience box.

The thing you need to always bear in mind is that the larger the sample size i.e. the source audience the better your lookalike audience will be.

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Why Snapchat Could Be An Awesome Customer Support Tool For Your Business?

Snapchat for business

Why Snapchat Could Be An Awesome Customer Support Tool For Your Business?

Snapchat conversations may only be available for 24 hours. But that shouldn’t stop you from using Snapchat for customer support services. Here’s why:

1) The 24-hour time limit doesn’t matter when it comes to customer support

If you think about it, the 24-hour time limit for Snapchat content makes it practically made for customer queries and responses. After all, the customer is expecting instant responses to their questions and one hour should be the maximum any customer support team should take to answer a query. In that way, using Snapchat for customer support purposes ensures that your business responds quickly and effectively to any customer’s complaint or query.

2) You can keep negative comments and conversations private on Snapchat

While your company’s Snapchat profile is public (it has to be for customers to be able to contact you), you can respond to the complaints or queries from your customers via private conversations.

3) Your customer support team can use video chats to solve problems

When problems and questions are tricky to explain or understand via text or audio/phone instructions, Snapchat’s video chats can save the day. All you’d need to do is send a text message to your customer to confirm a time and date when you both can video chat.

4) You have the option of answering queries on Snapchat via text, phone calls, audio recordings, videos, and video chats

A lot of websites allow you to chat with, send an email to, or call a customer care representative if you have a query. Snapchat offers all of those features for your business, as well as video chat, video posting, phone calling, and audio recording features.
(To be clear, the audio recording feature allows you to leave a voice message for your customer if they are not online at the moment you make the call.)

5) You can post 10-second video tutorials or demos for common customer queries

When a common query keeps popping up, one way you can solve it is to post a video demo or video tutorial on Snapchat that addresses that query.

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IFTTT: The Superb Social Media Marketing Solution

IFTTT

IFTTT: The Superb Social Media Marketing Solution

Social media marketing involves many tasks and that too on various social media platforms. It can be quite time-taking but not when you are registered with IFTTT. Wondering what it is? Well, IFTTT stands for “If This Then That” and is an application that lets you automate your social media tasks in simple steps.

It is aligned with more than 700 services including the bigger names like Facebook, Twitter, Pinterest, YouTube, Instagram and many more. All you have to do is create an applet i.e. the automated action that will be performed as and according to the trigger and action mentioned in the Applet. So, here are the ways to use applets to accomplish social media tasks.

1. To share engaging content

You can share a good piece of content on multiple social media platforms by finding the RSS feed of the said platform and using IFTTT’s RSS service as the trigger to distribute content on your social media accounts as well as other blogs.

2. To share positive customer reviews

Glowing words from customers go a long way in increasing sales as well as establishing your brand. So, you can create applets to share a positive customer experience to different social media platforms.

3. To keep an eye on competitor posts

The stiff competition out there demands one to be on one’s toes always and applets can be helpful in this regard as you can create alerts for posts and tweets from competitors. This way you can ensure that you are not left behind and are always at the forefront.

4. To know about the people tweeting in your area

You can direct people to your business website and grow your audience if you are aware that people are tweeting in your area. This works best for local businesses. All you have to do is create IFTTT alerts for the people tweeting in your area.

5. To assign tasks to team members

Applets can be used to alert a person or even an app to get a task done. For ex, your applet can send the latest tweets to a specific group to capitalize on it or on the keywords in the tweet.

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4 Awesome Social Media Channels To Promote Your Products

ecommerce social media

4 Awesome  Social Media Channels To Promote Your Products

In the present age, social media is no less than a blessing for businesses looking to make their mark. It offers to be a cost-effective and influential platform that can help in marketing the product as well as building a brand that will sustain the numerous challenges the current business environment poses. So, here are 4 social media channels and the ways through which you can promote your products like a pro.

1. Incorporate links with your products in Instagram stories

The popular photo sharing site lets you include links and mentions in your stories which can also bring in customers. All you have to do is activate the link icon which you can find by going to the Instagram home screen and tapping Add Story at the top left. If linking feature is not enabled you can ally with publishers who have similar audiences or work with influencers.

2. Showcase products on Pinterest

A cousin of Instagram, Pinterest allows you to display your products and to set up a showcase, just go to your page and click the red Add button lying above Build Your Showcase. You can now see the Edit showcase window with five slots. Choose the boards you want to feature and you are done.

3. Get your estore on Facebook

With StoreYa plugin, you can easily import your online store to Facebook. It supports 30 eCommerce platforms. All you have to do is install the plugin and then click the WooCommerce tab and click Settings. Click Connect Facebook Fan Page and your store will be imported.

4. Build up Snapchat stories

This one is a little different. You have to reinforce the brand message and generate interest in your products by weaving a story that makes an impact on digital viewers. You can try using your products as gifts to strike an emotional chord with the customers.

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Make The Most Of Youtube: Ways To Moderate Comments

Youtube Comment

Make The Most Of Youtube: Ways To Moderate Comments

YouTube is one of the most influential social media channels that can help a business get the eyeballs and attention it needs to make it big in the highly-competitive digital world. It has got mass appeal but if you want to make the most of this video sharing site, you also need to keep a watch on what your audience is posting. This is to say you need to moderate their comments, which is easy with the new moderation features of the site. It allows you to remove offensive and irrelevant comments in minutes. All you have to do is follow these steps.

1. Add comment moderators by inviting the people that will help you in reviewing the comments.

Just go to Creator Studio, click on the Community tab and then on the Community Settings tab. Now enter the YouTube channel URL of the user and the moderator is ready to work. The advantage with this setting is that the comment is not deleted permanently. It is held for review and you take the final step.

2. Customize moderation settings to approve users so that their comments will get automatic approval.

You can block specific words using automated filters and also hide troublesome users from their comments. This is also done from the Community Settings tab and you can decide whether you want the comments to show up or held for review before they are published.

3. Moderate comments just by clicking on the dots icon next to the comment of the user.

You can remove or report spam or hide user from your channel as well.

4. If you want to disable comments altogether from your video, you can also do so but it will also disable the useful comments.

You just have to uncheck the Allow Comments box on the Advanced Settings tab that you can access by navigating to the video through Creator Studio and clicking Edit, mentioned next to it.

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3 Tips To Stay Calm After Google Algorithm Update

Google Algorithm Updates

3 Tips To Stay Calm After Google Algorithm Update

No internet marketer needs to be told about the significance of Google algorithms. They are immensely important for the ranking of your website and therefore, whenever the search engine giant introduces any change in the ranking algorithm, SEO experts and marketers usually go into a tizzy. Since everything is not put down in clear terms, anxiety is common but if you follow these tips, you can stay calm and also make requisite changes without any trouble.

1. Wait & Watch Before You React

There is no need to get restless because not every change calls for action on your part. So, resist the urge to jump into the agitated waters. If you are employing white hat techniques, your site will not be affected negatively. Therefore, wait for a few days and respond only if it is necessary.

2. Do Not Assume & Panic

Remember the motive of Google is to make things simpler for the users and therefore, if you have been working according to the guidelines, you will not face troubles. So, do not go into the anxiety mode and start assuming things of your own. Wait for Google to release the information and do not follow what every Tom, Dick and Harryis saying on the internet.

3. Rely On Your Own Research

Google does not always mention about the updates in its blogs. Possum, which was targeted at local SEO, is one such example. In such cases, you should rely on credible sources and your own analysis, which in turn, should be based on research from a fair number of sources as the idea is make an informed change.

Google algorithms are definitely not to be feared. As the famous scientist Marie Curie once said “Nothing in life is to be feared, it is only to be understood,” there is nothing about the algorithms as well to be feared. It is only to be understood and responded, if necessary.

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Facebook Upgraded Their Live Videos To Live 360 Videos!

Facebook 360 degree video

Facebook Upgraded Their Live Videos To Live 360 Videos!

Video content is all the rage now and the trend and popularity of such content only seems to be increasing (and steeply!). In fact, the popularity Facebook’s Live Video feature is a testament to how common and engaging videos on social media (and the entire Web in general) have gotten. And now, in tune to the rapid demand for more engaging and more complex video content, Facebook has just introduced the 360 video feature to their live videos!

Before we gush about this feature though, a brief explanation of what these features are might be in order to differentiate Facebook’s Live Video feature from its newly upgraded Live 360 Video feature:

1) Facebook’s Live Videos

This feature basically allowed users to shoot videos and stream it live on Facebook from their chosen location during the shoot. This has been an especially popular trend when it came to travel-experience videos. And a lot of Influencers and businesses even had regular live episodes of various genres of content to engage with their audience. (In fact, most live sessions were scheduled and advertised in order to ensure a fan or audience member didn’t miss a live streaming session. And they were so popular that episodic live streams became quite a normal strategy for many.)

2) Facebook’s Live 360 Videos

360 videos in general give a 360 degree view of a particular scene, location, or landscape that a video has shot. And in a 360 video, users can explore that particular landscape at their own pace and choice. The live 360 video feature is set to combine live streaming videos with this 360 degree view feature of the location/scene. The 360 video is already pretty popular in its own right. So to combine that feature with live streamed videos is sure to be a real head-turner (no pun intended).

Facebook first launched their new Live 360 video feature with National Geographic on 13th December (2016).

(Note: It will likely be only slowly available to more pages in time.)

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3 Ways You Can Publish Your Instagram Photos On Facebook

facebook instagram

3 Ways You Can Publish Your Instagram Photos On Facebook

Images, graphics, photos, animated GIFs, and videos are rocking the Facebook platform right now. And if you’re frequent on Instagram and post fairly regularly there, then there’s no reason you can’t use your Instagram posts to help you reach more people on Facebook.

Here are three ways in which you can publish your Instagram photographs on Facebook:

1) Enable your Instagram Post to be Published on Your Facebook Timeline

You have the option of linking your Instagram account to your Facebook page. And each time you publish anything on Facebook, you have the option to post it onto your Facebook page simultaneously. You simply have to swipe right next to your linked Facebook page or account (so that the swiping strip is blue) to enable it. You can individually select whether or not you want to publish a post to Facebook each time you publish content on Instagram.
(Note: You can’t separately schedule your Instagram posts on Facebook this way. It will publish simultaneously on your Facebook page instead.)

2) Copy Your Instagram Post’s URL to Facebook

You can have more control over how your Instagram image and resulting Facebook post will look with this option. All you have to do is copy the URL of your Instagram post from the address bar, and then paste it into your status update section on Facebook. Then, once the image renders based on the pasted URL, delete the URL from the content and add your own status update. Then, either publish it directly or schedule it so that it is published at a date and time of your choice. You can also add your location, what you’re feeling, etc., to this post, just like you could do to any of your other Facebook status updates.

3) Copy Your Instagram Post’s Embed Code to Paste on Facebook

To do this, click on the More icon (…) on your Instagram post, and click on the “Embed” option. Then copy the embed code you get and simply paste it on your Facebook status update. All other steps are exactly the same as when you copy your post’s URL into your Facebook page’s status update [area].

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