How To Handle A Google Search Engine Algorithm Updates?

Google algorithm Update

How To Handle A Google Search Engine Algorithm Updates?

Generally, the SEO world sits up and takes notice when Google makes a major change in its search engine algorithm. And that’s fine: That’s what SEO experts should do. However, what happens is that people don’t just sit up and take notice; they also panic. And as anyone in business knows, to make decisions while panicking is a sure-fire way to make hasty and [often] unnecessary decisions.

So what happens is that everyone involved in SEO at some level or the other are suddenly drowned in speculations and expert SEO opinions in how to salvage their website and keep up with the changes Google has made. And while preemptive plans are a sound strategy, to integrate changes in your site and content based on mere assumptions of what Google’s latest search engine update will bring is jumping the gun.

So how should you handle it when Google makes a major new change to its search algorithm? Here’s how you can stay apace the SEO game in the most optimum fashion:

1) Stay Calm

This cannot be stressed enough: Don’t panic. Don’t make anxious decisions. Stay calm. And wait for the entire matter to settle. Because, the truth is, Google makes changes to its search engine algorithm fairly regularly. So you need to wait and watch the new search patterns in order to gauge whether a particular update is a big deal or not. Plus, it’s always better to judge such changes and their effects for yourself than depend on other people’s assumptions alone.

2) Wait for Affirmation instead of Assuming What the Changes are

Once the update has been implemented, Google itself gives everyone detailed information about the algorithm update and the changes it will invoke. So there’s absolutely no need to run around making changes based on assumptions that are just predictions at best. Worse still, what if some of the changes you preemptively made weren’t necessary or even harmful to your rankings? You’d have to revert everything back. Besides, your own research into the matter will have more validity than predictions alone.

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3 Free Monitor Tools For Your Brand On Social Media

Social Media Monitor Tools

3 Free Monitor Tools For Your Brand On Social Media

So, you have your website and your social media accounts set up and you’ve been working hard to get your brand out on the Web and make it familiar, engaging, and interactive. But, how do you know how well your brand is actually doing? How do you learn which social media accounts are driving traffic and which aren’t doing much for your brand’s visibility?

Well, the short answer to that is “analytics”. But, there’s no reason you can’t use Web tools to monitor your brand on social media – and that’s exactly what this article tackles. Even better, the three tools mentioned below are free to use!

1) TweetDeck

TweetDeck is the app to go for if you’re looking to monitor your brand on Twitter. It not only helps you schedule and post to your Twitter account, but it also gives you good analytical data regarding how your brand is performing on Twitter, and allows you to stream your feeds in real time. You can even combine this app with the Buffer app as well. Plus, there’s no limit to how many Twitter accounts you can manage with this app.

2) Agora Pulse

Agora Pulse is for you to monitor and manage everything Facebook about your brand. It helps you understand your Facebook statistics, lets you run and manage Facebook contests, brings to your attention which of your Facebook metrics need extra tweaking and interference, and also lets you know if your Facebook page is performing below or above average (etc.). Plus, at the same time, this app gives you tips and lessons on how to market your brand better on Facebook.

3) Social Clout

Social Clout is an app that gathers all relevant data to your brand from blogs, social media, forums, etc., and gives your real-time reports that will tell you how your brand is doing on social media and the World Wide Web as a whole. It lets you monitor your brand’s overall social media health ranking on the Web.

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5 Great SEO Tools That Can Help You Optimize Your Website

SEO Tools

5 Great SEO Tools That Can Help You Optimize Your Website

Just like with any project or endeavor, your ongoing and final result will be better and more efficient if you use the right tools. And working to optimize content on the World Wide Web is no different. In fact, if you’re optimizing your website for search engines, traffic, and lead generation, then you’ll save yourself a lot of time and trouble by using a number of great SEO tools that are available. Here is a list of five of those SEO tools and what you can use them for with your website:

1) Feedly

Feedly is a tool that offer you one way you can keep up with SEO trends and updates for your website. Basically, you can use this tool to subscribe to popular SEO blogs and websites to keep up with the latest news and practices in SEO.

2) SEM RUSH

SEM RUSH is goldmine of web tools for SEO and digital marketing information. You can manage any PPC campaigns you have, analyze your competition, research keywords and find out their rankings, track your page rankings as well as your social media presence, and a whole lot more.

3) Long Tail Pro

Long Tail Pro is what you need when you don’t want to spend all your time doing keyword research. For, with Long Tail Pro, you’ll get the entire list off all the long tail keywords, short tail keywords, and main keywords that you’ll ever need for your website.

4) Google Keyword Tool

Google Keyword Tool as the name suggests, helps you research Google ranked keywords for your website.

5) Google Analytics

Google Analytics ranks at the top of the list when it comes to Web analytical tools. And as the name suggests, it will give you all the information you’ll need regarding your Website’s traffic and other statistics, as ranked in the Google search engine.

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Start Advertising Your Business on Thumbtack

Thumbtack

Start Advertising Your Business on Thumbtack

Thumbtack is often hailed as a great online platform to list your business and get leads. And while the platform does deliver, if you don’t know how it works and what the guidelines are for this platform’s lead generation tactics, you could wind up paying for way more than you should have to for advertising your business on Thumbtack.

So, if you are considering advertising your business on Thumbtack to generate leads, then here are two factors you should definitely be aware of about how Thumbtack lead generation works:

1) Thumbtack generates leads who look for the most inexpensive solutions rather than consider quality

Thumbtack has a “your budget” field for its searches. However, as this is not a required search criteria, what happens is that, depending on the quotes for your products and services, leads on Thumbtack will probably disregard you if you’re quotes is not the cheapest one they find. In other words, it’s a platform that often makes businesses compete over who can offer the lowest prices for their products and services, which means the quality of those services is not often a criteria.

2) On finding your business page on Thumbtack, leads still can’t contact you directly

Basically, if you make a business page on Thumbtack, it works better as something that gets traffic for Thumbtack rather than for your own business. And this isn’t because leads might choose not to visit your profile or contact your business after they see your Thumbtack profile. It’s because Thumbtack doesn’t let users contact you directly; they don’t even list your business’s contact details on your Thumbtack business page. Instead, potential leads are asked to request a free quote instead – which can either turn the lead away from your business, or, if they agree to requesting the free quote, you wind up paying to simply display your business contact details to the potential customer.

In basic terms, if you’re planning to advertise on Thumbtack, you should know what you’re spending your advertising budget on and in what form you may expect returns on your investment.

Contact SEO Freelancer Mumbai For Thumbtack Marketing @ +91-8451924760 or yogesh@seofreelancermumbai.in Now!