3 Tips For Making Great Videos For Twitter

 

Twitter video

3 Tips For Making Great Videos For Twitter

When Twitter only allowed its videos to be 30 seconds long, it was pretty difficult to use the medium effectively. However, now that Twitter has extended the time limit of its videos to 140 seconds, marketers, advertisers, and small businesses have a lot more leeway. However, that time limit is still pretty concise. So in order to really utilize this kind of content on Twitter, your videos need to be engaging, interesting, and memorable on Twitter.

So, working towards that end, here are three cool tips to make great videos you can tweet on Twitter:

1) Grab Your Viewers In The First Three Seconds

If you take the entire 140 seconds of video time to make your point, your viewers are going to be scrolling passed well before you’re done. Hence, you need to plan your video so that you deliver the “hook” or “interest point” right in the first three seconds.
Get your viewer to pause at your video past those first three seconds, though, and you’ll likely get them to watch it all the way through. And luckily, since your video can only be 140 seconds long at the most, the viewer(s) would have reached the end of your video long before their attention wavers.

2) Make Your Video Interesting Even Without Audio

Your Twitter videos will start playing automatically to viewers without the sound the moment they come across it. And most viewers often don’t turn on the audio all the way to the end. Hence, it’s necessary that your video gets its message across even without the aid of sound. Or else, it should be interesting enough that the viewer wants to go back and watch it with the sound.

3) Don’t Limit Your Videos to Footage

Videos can be effective even if they simply use still images with background music (like in product catalog videos, for example), or animations. Even using an animated GIF instead of a video can get your point across perfectly. It all depends on what you’re trying to convey and the visual appeal you generate with your video/animated GIF

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2 Free Third-Party Apps That You Can Install On Your Facebook Page

shortstack

2 Free Third-Party Apps That You Can Install On Your Facebook Page

Facebook page apps are what allow you (and others who visit your Facebook page) to view your posts, videos, and other such content on your page. More than viewing the related media content, though, these apps are arranged as tabs on the left sidebar of your Facebook page – mainly in order to organize your content. By default, a Facebook page generally has four standard [Facebook-developed] apps: Photos, Events, Videos, and Likes.

The Photos tab showcases all the photos your page has either been tagged in or uploaded directly (i.e., photos or images that have not been shared via other pages or timelines). The Events tab presents all the past, present, and upcoming events you’ve set up on your page. The Videos tab shows your video library (i.e., videos you’ve uploaded directly to your page or created via Facebook tools on your page; it does not include shared videos). And the Likes tab, of course, lists the likes on your Facebook page.

These are the standard Facebook apps. And most other third-party apps that you can install on Facebook usually cost a fee. However, there are two free third-party apps that you can install on your Facebook page to liven it up: ShortStack and Static HTML – Thunderpenny:

1) ShortStack

ShortStack is a Facebook app that will allow you to add widgets on your page in layers (i.e., on top of each other). Or else, you can use the templates and themes available with this app to create something of your own. However, do note that it’s only free if you have fewer than 2000 fans on your Facebook page.

static html facebook app

2) Static HTML

Thunderpenny is a free Facebook app that will allow you to either upload a single image or pull a website onto your page. (Just note that, if the website is larger than the 810 pixel size that this app allows, scroll bars will appear as well.)

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3 Points To Consider Before Shooting A Video On Your Smartphone

Shooting Video On Smartphone

3 Points To Consider Before Shooting A Video On Your Smartphone

So, you’ve decided to shoot a video on your smartphone for your social media marketing purposes. Great idea! However, if this is the first time you are doing so (or even if you’ve done it before), keep the following guidelines in mind if you don’t want your (video shooting) efforts to go to waste:

1) Decide The Channel You’re Going To Upload Your Video On

The platform you plan to upload your video on is important in order to know how to craft your video and how long it will be. Because (for instance) while Instagram will only allow you to post 3-second to 15-second videos, Vine lets you post videos upto 6 seconds in length, and YouTube allows you to post videos of any length. Similarly, how the video will look and what its dimensions are, based on the channel you choose, will affect the kind of video you need to shoot.

2) Pre-Test Your Settings Before Shooting The Entire Video

Before you shoot your video, shoot the first 10 to 15 seconds of your video and then transfer it to your computer to see how it looks. This way, you can check if the light, dimensions, environment (and even the background sound, if applicable), is appropriate for your video. You can also opt to either use video-related apps when you’re shooting with your smartphone, or simply use your smartphone camera on its own to shoot your video.

3) Check Your Video Post-Shoot, Edit It As Necessary & Keep Backups Of Your Video

Like you pre-tested your video to check if everything was in order, check the video after you finish shooting as well. Editing your video to polish it is recommended. And always keep backup copies of both your original video as well as your edited version(s) – just in case you need either later.

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