3 Ways You Can Use Google+ To Get Found Locally

 

Google+

3 Ways You Can Use Google+ To Get Found Locally

Frankly, it is now more important than ever for small businesses to focus on local SEO. With mobile Internet on the go and Web technology and information advancing tremendously every day, small businesses who do not focus on optimizing their business online for local leads is at a huge disadvantage. And one of the best ways one can optimize the local SEO for their business is to make full use of Google+ local pages.

But, you probably already know the basics of what local SEO is all about. So here, we’re going to focus on what you can do on Google+ that will actually give you an edge over your local competition so you’ll be found online above them:

1) Update your business information regularly

Nothing can get you negative reviews like outdated business information on your Google+ business profile. After all, opinions about your products and services – even if negative once in a while – can be written off as subjective or disgruntled as longs as they are few and in the minority opinion pool. But having outdated information regarding your business can give a poor image of your business management as a whole, which can sorely reduce your ranking in local search results.

2) Create citations of your business in as many online directories as possible

Having the same, accurate information about your business in as many online directories as you can find, will actually boost your Google listing’s ranking. However, do note that all these directories must have accurate, updated information about your business that match the citations you’ve made on your business’s Google listing.

3) Add videos of your business to your Google+ profile

Video content is all the rage right now, so having videos of your business, its products, and its services are a wonderful way to boost your local search rankings. Post these videos in your profile and link and share them in your other social media accounts. This will easily boost both your business’s local search rankings as well as your Google+ traffic.

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How To Use Prisma App To Make Your Photos Worthy?

Prisma App

How To Use Prisma App To Make Your Photos Worthy?

Images and visual appeal is obviously and important factor to consider when it comes to posting on social media. However, what many don’t admit is that a lot of smartphone-taken photos don’t always come out looking ready-to-post right away. Most of the time, you need filters to make them visually appealing, as well as using image editing tools on them. In fact, many photos come out looking positively bland or awful.

But hey, not everyone can be a professional-level photographer, especially when you don’t have an awesome camera. Thankfully, that’s the Web provides awesome image editing apps. And Prisma happens to be one of those awesome image editing apps. What’s more, Prisma is a mobile-only app as well and is fantastic for giving your photos a more artistic look.

Here’s how you can use Prisma to spruce up your bland-looking smartphone shots

1) Install the Prisma mobile app.

2) Take a photo on your mobile and upload it onto the Prisma app. Or else, take a photo directly with the Prisma app on your phone.

3) Browse through Prisma’s many filters and pick the one(s) that work best with your chosen photo. Note that not every photograph will best suit a particular filter and vice versa. So experiment with the filters available to find one that works best with your selected photograph.

4) You can tweak the intensity of a filter by increasing or reducing the percentage value of the filter on your photo. This is great especially when you want to add multiple effects to your photographs at different levels of intensity.

5) Once you apply the filters to achieve a look you’re satisfied with, you can either share this Prisma-enhanced photo on Instagram or Twitter directly, or download it to your camera roll to do with as you wish.

Contact SEO Freelancer Mumbai For  Mobile App Services @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

SEO Website Design Practices That Will Never Be Redundant

SEO & web design

SEO Website Design Practices That Will Never Be Redundant

As online search algorithms change and develop, many websites have had to overhaul their content, style, SEO, site architecture, and other SEO old practices in order to keep up with their online search rankings. However, while a lot has changed over time, there are still certain SEO practices you should follow for your website as these practices will never be redundant.

Why? Because these practices retain the quality of your website while still giving users what they’re looking for – which is what search engines want to provide their users with, in the first place.

So, in that spirit, here are four good SEO tips you should continue applying to your website to rank high in search results and subsequently generate good traffic [and actions] for your website:

1) Make sure your website loads quickly

Nothing can make a user exit a website faster than a long loading time or poor performance. Hence, always ensure that your website is optimized to load as quickly as possible and that you have no broken links or empty content pages on your site.

2) Your website design must be optimized for mobile devices

With the popularity of mobile Internet surfing, it is little wonder that websites need to be optimized for mobile devices as well. In fact, most website design packages and platforms offer this capability as a default service now. And, no website designer worth their salt will not know how to do the same in today’s online scenario. Hence, optimizing your website for mobile users is a very important SEO practice.

3) Build AMPs for your website

AMPs refer to Accelerated Mobile Pages: In other words, it’s not enough to have your website optimized for mobile users. The pages must also be designed to load quickly and efficiently on mobile devices.

4) Have a Clean website Design

Having a website cluttered with links and content that’s hard to navigate is a death-knell for your website. Instead, ensure that your website is cleanly designed, clutter-free, and easy to navigate.

Contact SEO Freelancer Mumbai For SEO Website Design Services @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

How To Increase The Effectiveness Of Mobile Responsive Website Design?

 

Responsive Mobile design 1

How To Increase The Effectiveness Of Mobile Responsive Website Design?

With the popularity of surfing the Web on the go via mobile devices only gaining popularity, it’s no surprise that websites are now required to have mobile responsive designs in order to reach more of their target audience. In fact, even automated website design platforms have a default feature to check how one’s website content will adapt to different mobile devices (in appearance).

However, while having a mobile responsive website is essential, it is not the end of the game. No effectively at least. For, with such a website design practice being so common now, it’s only a matter of time till the user experience of one’s mobile website versions start dictating which websites will win over the others when it comes to gaining traffic and interactions. Considering this, here are some ways you can make your mobile responsive website design even more effective and optimized:

1) Reduce the appearance of unnecessary elements of your website. In other words, you can choose which elements of your website you want appearing when a user uses a mobile device to access the site. For example, the large footer of your website can be omitted, as well as a few images that are not entirely necessary. Basically, you’re trimming what mobile users see of your website so that they experience a clean design and uncluttered content on your website.

2) You can reduce the size of any videos on your website in order for them to play quickly and comfortably on a mobile screen. And this doesn’t just mean the aspect ratio of the video (which is oftentimes automatically adjusted in mobile responsive website designs), but also the running quality [size] of the video.

3) Add “Call” buttons that will display your phone number and allow users to contact you with a click of a button on their smartphone. This way, users can call you easily and directly regarding your products and services.

4) Style all buttons on your website to be larger on mobile devices so that they are easier to click.

Contact SEO Freelancer Mumbai For Mobile Responsive Website Design Services @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

3 Modern SEO Best Practices For Your Business’s Success

Three Modern SEO Best Practices

3 Modern SEO Best Practices For Your Business’s Success

Modern SEO techniques are more about practices, common sense, quality, and user experience than technicalities. This is one of the main reasons why having updated and quality content for your website is constantly touted as a main SEO practice nowadays.

In that same flavor, here are three modern SEO practices you should watch out for and apply if you want to make your website and business successful:

1) Concentrate on Local SEO Optimization

Nowadays, users use the Web to find any kind of information – even information like what stores are available near them to buy a certain product, or which local restaurants in their area serve a particular kind of cuisine or provide home delivery. Hence, if you don’t want your business to miss out, make sure your website is optimized for local searches as well.

2) Use Social Media to Promote Your Website and its Content

With how vast the virtual world of the Internet is, and with the number of users it entertains every day, not advertising and promoting your website in more than one online platform can be a death-knell for your business. Hence, you also need to have social media accounts and establish a strong presence there. Then, you have to link to your website posts and updates via social media in order to get more traffic to your website content.

3) Blog Regularly to Introduce Fresh Content for Your Website

Search engines like new and fresh content. But, that also means that, if your website content is stagnant, your page will rank lower than those with newer content. Hence, the best way to keep cycling fresh content on your website is to post regular, well-researched, and quality blog posts that you can later share on social media as well. (This will also raise your keyword usage and rankings thanks to the diversity of the content.)

Contact SEO Freelancer Mumbai For Modern SEO Services @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

3 Kinds Of Videos You Can Make To Use In Your Twitter Ads

Twitter video ads

3 Kinds Of Videos You Can Make To Use In Your Twitter Ads

Videos are an awesome medium of content even with Twitter’s 140 rule and limitation. In fact, especially when it comes to Twitter ads, video content is probably the most effective kind of ad you could put up on Twitter. However, that doesn’t mean that you swarm your audience with marketing videos alone. Rather, here are three kinds of [indirectly marketing] videos that you can use effectively and engagingly in your Twitter ads:

1) Video Product Catalog

Rather than blatantly promoting your products, make a video catalog of your products simply to create an ambience and impression around them. In other words, simply and concisely showcase your products via a video on Twitter. The quick content and the visual appeal such videos create will be enough to entice your viewers to click on your ad.

2) How-To Video

How-to videos are ruling the roost at the top of the popularity hierarchy of online video content. So it makes sense that using a how-to video in your Twitter ad is an effective strategy. And, if you’re worried about the limited video content you’re restricted to posting on Twitter, don’t; that’s your advantage. For, if your instructional video gives your viewers something interesting and of value to watch, you can encourage them to click on the ad and view the rest of your video on your website (which they will, if they liked the start and subject matter of your how-to video).

3) Showcase or Walkthrough Video

A showcase or walkthrough video is a great way to directly introduce a product of yours to your viewers. For instance, showing a video of how to use your app is a simple yet perfect opportunity to tell your potential customers what your product can do (and how). It simultaneously promotes your product directly (without using any blatant marketing tactics), and also teaches viewers how to use your product.

Contact SEO Freelancer Mumbai For Twitter Ads Marketing @+91-8451924760 Now!

How To Increase Engagement For Your Facebook Page?

Facebook Page Engagement

How To Increase Engagement For Your Facebook Page?

Facebook is undoubtedly a great social platform for marketing and engagement. However, sometimes engagement with your Facebook page can be slow or erratic, which is no good for your business’s social media reach. And you know that getting as many likes, shares, and comments on your Facebook page and posts is what you need to really amp your brand exposure. So, to help you out, here are a couple of tips on how you can increase engagement for your Facebook page:

1) Ask people to share your content

This might seem an odd tip. But, the truth is, most people will engage with and share your content on Facebook when you ask them too. That is also why you should mention your call-to-action or sharing/liking/commenting request at the end of your post or at the end of your video. For, if the user’s reached that far, then they obviously found your content interesting. Hence, simply reminding them to engage with your content is usually enough to get them to do so.

2)Post a higher frequency of video content

You might already be posting video content on your Facebook page. However, posting more video content on your page – and that too, uploading videos directly to your page and timeline – will get you even higher engagement.

3) Post Facebook Live videos regularly

Remember that video is a hot content medium right now? Well, it seems that live video content is even more popular on Facebook than other kinds of video content. Hence, posing Facebook Live videos will drive great engagement for your page. Plus, remember the previous tip about posting more video content than you usually would? The same applies to Facebook Live videos as well: Post more Facebook Live videos – even regularly – and your Facebook page engagement will simultaneously increase.

Contact SEO Freelancer Mumbai For Facebook Marketing @+91-8451924760 Now!

How To Use Advanced Twitter Search?

Twitter Advance Search

How To Use Advanced Twitter Search?

The best way to appear an expert in your field is to take part in Twitter conversations where you can actually make use of and show your epertise. However, with thousands to millions of tweets and related conversations happening daily on this bite-size content encouraging platform, finding the right conversations to weigh in on is difficult.

Luckily, you can use advanced Twitter search to find these conversations. Here are 3 ways how:

1) Use keywords in various combinations to search for and monitor relevant Twitter conversations in your industry.

Use the “OR” search operator to combine all the relevant keywords in your search; it will ensure that none of your specified keywords are overlooked. Adding the “recommend” keyword or similar keywords will also help you find conversations where people are looking for the kind of services you and your business is offering. Regularly update your keywords as well in order to keep up with the latest conversations that are happening in your industry.

2) Use keywords to find Twitter accounts that fall within your industry

Like in the previous case, use relevant keywords, then click on “More Options” in the advanced Twitter search settings and then pick “Accounts”. This will get you a list of filtered accounts that match your keywords, thereby giving you peer accounts to follow in your industry.

3) Filter the advanced Twitter search results by date

While it’s important to participate in relevant conversations, it’s also necessary to ensure that the conversations you’re weighing in on is “timely”. For instance, taking part in conversations that have long since been shelved will not make you look like a thought leader in your industry. Instead, if you filter your keywords and hashtags on the advanced Twitter search engine by recent dates (perhaps, say, in the range of the last few weeks to the present), you’ll get the latest conversations happening in your industry at the current time.

Contact SEO Freelancer Mumbai For Twitter Ads Marketing @+91-8451924760 Now!

How To Use the “Geocode” Search Query On Twitter?

Twitter Geocode

How To Use the “Geocode” Search Query On Twitter?

Local marketing trends are at all-time rise, especially since marketing to your local area is a great way to promote your local business. Plus, location-based marketing on Twitter and other social media is also a great way to engage with both existing and potential local customers as well. And using the “Geocode” search query is exactly how you can connect and engage with any local customers and businesses in your area. Here’s how you can use this search query:

1) Get your local business’s geographical coordinates (perhaps by using a website like MyGeoPosition.com or some other similar geolocation website or tool).

2) In the Twitter search bar, type in “geocode:” Then copy the latitude and longitude coordinates you obtained of your business’s geographical location. Type it right after the colon (:) with no space in-between.

3) Type in a comma (,) right after the latitudes you pasted, and enter the kilometers around the [specified] area that you want to find Twitter accounts for. (Again, there is no space after the comma.)
(For example, geocode:11.0314970,77.0291570,5 km is akin to the search query format of what needs to be entered in Twitter’s search bar.)

4) To connect with the businesses and local users who are within the local area of your business, click on the “Accounts” tab under your search results.

5) Under the “Latest” and “Top” tabs, you’ll find tweets and conversations you can engage or converse with as you might prefer.

Thus, using the geocode search query, you can use Twitter to engage with any existing or potential local customers who are near your local business. And in turn, you will be promoting and spreading your own business’s reach in your local area via this initiative. Plus, best of all, this is probably the quickest tactic you’ll find on Twitter to spread brand awareness about your business [in your local area].

Contact SEO Freelancer Mumbai For Twitter Marketing @+91-8451924760 Now!

Tips On How To Use Facebook For B2B Marketing

Facebook B2B Marketing

Tips On How To Use Facebook For B2B Marketing

Facebook is not just a great platform for B2C (Business to Consumer) marketing, but it’s versatility as a social media site makes it an excellent B2B (Business to Business) marketing platform as well. So, if you’re looking into marketing your products and services to other businesses, check out the following three tips on how you can improve your Facebook strategy for B2B marketing:

1) Use Images and Bold Text

Images any day get more traction and engagement on social media than plain text content. In fact, it doesn’t even matter if your image just has stylized text stating the title or headline of your link and a simple lead. What matters is that your link has an image that will catch the eye. Also, use bold text and concise information when crafting the titles of your content. Your sharing text update, excerpt, or message should also give a clear, concise idea of what people will find if they click on your link.

2) Use Scheduled Facebook Live Shows

Facebook Live videos are a big hit on Facebook, and many businesses and users have already started using this tool to increase their user engagement. However, rather than promoting an upcoming Facebook Live video one at a time, having scheduled live shows – a lot like a scheduled, real-time television show – can be even more effective in marketing your business to other businesses. After all, if one live show can generate so much of engagement, an entire planned series of live shows has that much more potential.

3) Post Native Videos as Updates on Your Timeline

Native videos refer to videos that have been directly uploaded onto one’s Facebook timeline – whether that’s on a Facebook account’s timeline, or a Facebook Page’s timeline. And generally, such native videos generate much more engagement and views on Facebook than linked or shared videos do.

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