3 Ways To Increase Sales For Your Business With Online Videos

online video

3 Ways To Increase Sales For Your Business With Online Videos

Online videos are not only good for marketing and brand-awareness purposes. They can also help increase product sales, aid customer satisfaction, and improve customer services as well.

Here are three ways videos can do much more for your business than simply get views:

1) Video Ads

Videos ads act as marketing and advertising tools. But more than that, with the popularity of online videos on a constant high at the moment, video advertisements are more effective than ever. In fact, even video ads made with online video tools (like PowToon and the like) are enough to interest customers and increase sales. Plus, online videos that are shown on social media and websites alone work just as well as (if not better than) video ads shown on television (and they work out much cheaper too). Video ads, thus, greatly increase your chances of product purchases and overall profits.

2) Video Testimonials

With users preferring a personal touch in all aspects nowadays, showcasing video testimonials of your customers are supremely effective in increasing sales for your business. Such videos don’t have to be over-polished either. Simply asking a few customers at an event for your business what they think of your product is enough. You can even record some of your consumers’ testimonials using online video recording tools, if they are willing.

3) FAQ Screencasts

Just like you can use product demo and product walkthrough videos to teach your customers how to use your product, you can also use videos to answer frequently asked questions (FAQs) or service queries regarding your product(s). In fact, such videos are often clearer and more effective than regular text content in answering common questions. You’ll also effectively reduce the number of cases your customer service people will have to handle directly with such videos, thereby giving them more time to answer to the tougher cases. And better customer service leads to happier customers, which leads to better reviews of your business and, in turn, better sales prospects.

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How To Optimize Your Videos For YouTube Searches?

youtube video optimization

How To Optimize Your Videos For YouTube Searches?

Videos are a must today for any marketing campaign. However, that’s a tip every business is aware of at the moment. So now, the real challenge is how to ensure that your video actually shows up in the relevant searches.

In addition, people don’t search for relevant videos on Google or other search engines much anymore. Rather, they go straight to the source: YouTube. So, in order for your videos to show up in the relevant YouTube searches and subsequently found by the user(s), you need to first optimize your YouTube videos so that they rank higher in these video searches.

Here are 3 ways you can better optimize your videos:

1) Use The YouTube Keyword Tool To Find Strong Keywords For Your Video

Search engines cannot look into the content of your videos like they can look into your text content. Hence, it’s up to you to pick strong and relevant keywords for your videos and include them in your tags. At least about ten tags per video is a good idea. And using the YouTube Keyword Tool to find strong keywords for your video is a good idea.

2) Include Transcripts For Your Video

Closed captions make your video easier to comprehend and thereby accessible to much a wider audience. And that’s exactly why you should include transcripts in your video. YouTube does give the option of having auto-generated subtitles when a user clicks the “CC” button on the video. But these are often rife with mistakes. So you’ll be safer by having a human-generated transcript for your video. Videos with subtitles automatically rank higher in YouTube searches as well.

3) Use Customized Video Thumbnails For Each Of Your Videos

Use a customized and attractive thumbnail of your own that has 1280×720 resolution and 16:9 aspect ratio for each of your videos. It’s a better option than letting YouTube automatically select a screenshot of your video (which might be grainy or uninteresting). In fact, videos with customized thumbnails easily receive more views.

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2 Kinds Of Videos Every Business Should Post In Order To Drive Traffic

Youtube Traffic

2 Kinds Of Videos Every Business Should Post In Order To Drive Traffic

The research on the popularity of videos online has come in and the results show a landslide of positive reception. Hence, any business – big or small – is missing out on prime marketing potential if they don’t make videos as part of their Internet and social media marketing plans. However, while video ads and visual messages are all well and good, limiting your business to marketing messages alone is a bad plan. Rather, you’ll catch more flies with honey (as the saying goes) than with “buy me” signs (as the saying’s been customized).

On that note, here are the two types of videos your business needs that will act as the “honey” to drive Web traffic your way: How-To videos, and Product Walkthrough videos.

1) How-To Videos

How-To videos are instructional videos. And currently, these kinds of videos have the highest number of searches, impressions, and views online. These videos usually teach users a particular kind of skill or how to do a particular task. For example, videos on “How to Tie a Tie,” or “Recipe for Homemade Lasagne” are how-to videos. And as a business, all you need to do is make a how-to video in relation to your product. For example, if you’re a grocery business, a cooking video using some or all of your ingredients will work; or even a “How to Plant Tomatoes in Your Balcony” video will work. Just make sure that the main purpose of your video is instruction.

2) Product Walkthrough Videos

These kinds of videos are similar to how-to videos in that these are instructional videos too. However, these videos focus on you product: They are product demo videos that show your customers how to use your product for [the product’s] common purposes.

With both these videos, you shouldn’t try to sell your product. This kind of video is solely made to help solve a problem or query your audience/customers might have.

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3 Types Of Videos You Can Add To Your Social Media Marketing Strategy

Social Media video

3 Types Of Videos You Can Add To Your Social Media Marketing Strategy

Videos are the craze of social media marketing right now, and hence, no social media marketing strategy is complete without videos in it. Subsequently, when videos being included in your marketing campaign is a no-brainer, then the next thing you need to consider is what kind of video you should add.

To that end, here are the three kinds of videos you can add to your social media pages for promotional purposes:

1) The Pre-Roll Video or Teaser Video

Pre-roll videos or teaser videos are generally video ads (or trailers) that show just 15 to 30 seconds of the video. The idea behind this type of video is to catch the viewer’s attention (in that short length of viewing time) and get them interested in what you’re promoting. The main aim of such videos is to get the viewer to click on the video and watch the whole thing.

2) The How-To or DIY Video

How-to and DIY (Do-It-Yourself) videos are also known as “teaching videos”. And currently, these type of videos are the most viewed videos online. These kinds of videos are very popular as they provide users with valuable, free, informative, and edu-training content. (E.g., craft videos, fitness training videos, etc.)

3) Videos Formed Around Trending Topics

All marketers want their videos to go viral. However, no one has cracked the formula of how to gain this “going viral” phenomenon at will. Hence, the next best bet is to create a video around a topic that is already trending on social media. Then (using the requisite hashtags) publish this video on social media within the time-window of the trending topic.

(Note: Of course, the various types of videos on social media can be categorized in a number of different ways based on the method or channel of classification. But when considering videos for a marketing mix on social media, these are the major kinds of videos you’ll generally have to pick from.)

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How To Optimize Your Personal Profile On LinkedIn?

Linkedin Personal Profile

How To Optimize Your Personal Profile On LinkedIn?

Your LinkedIn profile is akin to your online professional resume. And, even if you have a company or brand that you own on LinkedIn, it won’t do to neglect your personal profile on the platform. For, not only does your LinkedIn profile help you attract employers (as well as employees and team members alike), but it also influences the impression your potential customers and clients have of your brand. So, whether you are a job-seeker, a recruiter, a company owner, or an independent worker or consultant, it is a good idea to optimize your personal LinkedIn profile page.

Here’s are five 5 ways in which you can do so:

1) Complete your LinkedIn profile. Ensure that all the sections of your LinkedIn profile are completed and have the relevant information. Don’t simply include the basic set up and leave your account’s profile page at that. Also make sure you include a profile picture. LinkedIn profile pages that have profile pictures are more likely to be found on this platform.

2) Include a background image on your LinkedIn profile that says something about you and what you offer. For example, making your own LinkedIn cover page / background image that includes snapshots of your portfolio or products and services is a good way to optimize your personal profile.

3) Customize your LinkedIn URL. Having just a profile number in your profile page’s URL link is hardly complimentary, so customize it to include your full name. Plus, since LinkedIn pages rank high on Google, searches for your full name are likely to find your LinkedIn profile page in the top results.

4) Share your LinkedIn profile’s URL address in all your other social media accounts. This will make your profile even more likely to be found on LinkedIn.

5) Link your personal LinkedIn account to your blog so that updates are shared regularly to your LinkedIn profile – thereby keeping your account activity regular.

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A Step-Wise Guide On Setting Up “Shop” on Facebook

Facebook Shop

A Step-Wise Guide On Setting Up “Shop” on Facebook

Thanks to Facebook’s adaptable features and settings for business, Facebook page owners can do a lot to promote their business page and brand right on Facebook. In fact, thanks to Facebook’s “Shop” section, small businesses can now set up an online store of their own right on their Facebook page. Before, the best one could do was add a “Shop Now” button on their Facebook page that linked users to the brand’s e-store on another website. But now, in addition to that button, Facebook page owners can create a shop section on their page too.

So, if you’re looking to showcase and sell your products via your Facebook page’s Shop section on your Facebook page, here’s how you can set it up:

1) Go to your Facebook page. Click on the “Add a Section” link on your page and then click on the “+Add Shop Section” tab from the left sidebar [of tabs] on your Facebook page. Or else, if it’s available on your page, click directly on the “+Add Shop Section” tab from your list of tabs [on the left].

2) You will need to agree to the Merchant Terms and Policies before you can continue. Read this section to understand what you can do with your Shop section on Facebook.

3) You will need to choose your unit of remuneration (i.e., US dollar, INR, British Pounds, etc.). This will be the unit the prices for your products will be showcased in.

4) Add your products. (This means adding photographic images of your products; not illustrations or stock images, but actual photographs of your products.) You have to add names to your products, as well as to your various product categories too (in case you have multiple kinds of products). It’s also a good idea to add descriptions of your categories and [each of your] products.

(Note: Your products will be viewable to customers on Facebook only after they have been approved.)

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Using DrumUp For Twitter Content

DrumUp Add Account

Using DrumUp For Twitter Content

The fact that, Twitter insists on your content being no longer than 140 characters can be a bane or a boon depending on what kind of content you’re trying to tweet. But it’s often a boon when you can just post really quick and short content sometimes – especially when other social media platforms often require a combo of hashtags, images, text, and even video content in order for the post to be optimized for social media searches.

However, as with anything, there is a flip side to this advantage. For, while 140 characters are all that’s needed for a single Twitter post, good tweeting practices require that you tweet at least once a day (though tweeting every fifteen minutes or less would be even better use of Twitter). And finding content to tweet regularly can be annoying and time-consuming, if not downright difficult.

Well, this is where DrumUp is a big help! The DrumUp tool can help you find relevant and fresh content to tweet about right on your DrumUp dashboard. All you need to do is click on the Settings tab on your DrumUp dashboard and then add the keywords you want to find content for. You can also specify how many posts you want per day as well as include any negative keywords in the settings (i.e., keywords you don’t want your content based on). The settings of your DrumUp tool also include sections where you’ll need to specify your country, time zone, and how often you want top stories delivered to your registered email ID.

Once you’ve established you’re settings, you’re all set: Now, under the “Content” tab on your dashboard, you’ll get recommended content (under the “Recommended” sub-tab) that you can schedule to tweet from your connected Twitter account. And voila, you’ll have steady, relevant content to tweet as regularly as you wish, with minimum search efforts on your part.

(Note: Always verify that the content is relevant to your preferences before you schedule the tweets. The keyword settings are not infallible.)

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The Step-Wise Guide For YouTube Live

You Tube Live

The Step-Wise Guide For YouTube Live

YouTube Live is a feature of YouTube that allows you to stream live video content on your YouTube account. To set up and use YouTube Live on your YouTube account, take note of the following steps:

1) Sign in to your YouTube Account.

2) Click on your channel’s profile picture and click on “Creator Studio”.

3) Click on the “Live Streaming” option on the sidebar.

4) If this is your first live streaming YouTube video, you’ll be prompted to add a phone number to your account for verification. You’ll also receive a share-able link to host your live streaming video.

5) In the screen that opens, you’ll see a “Live Streaming Checklist” on the right and a chat window below it. The “Checklist” guides you through the steps to set up your live stream video on YouTube. The chat window will be how your audience engages with you during the live streaming. (You can disable this chat window if you wish via the settings icon on the window.)

6) The information box is on the left under the video screen. Enter the “Basic Info” details here (like the name, category, description, etc.). Then click on “Stream Options” and check the ‘Enable DVR’ option and choose the “Optimize for interaction” radio button. These are the basic stream settings for your live video stream.

7) You can also click on the “Monetization” tab and check “Monetize with ads” if you’re linked to an AdSense account. Clicking on the “Cards” tab will allow you to add cards to your video as well. But both these choices are optional.

8) A free live streaming software like Open Broadcast Software (among others) will be needed to stream your video. Go to “Set up encoding software” on the “Checklist” and connect your live streaming software to your YouTube Live account.

9) To start the stream, add your (video) input sources to your live streaming software (E.g.: Open Broadcast Software), and then click on “Start Streaming”. And voila! Your streaming your first live video on YouTube Live! (Just click on “Stop Streaming” once you’re done and the live stream will end.)

Note: After ending your live stream, you can re-purpose or re-use the video for shares and even ads after downloading the video.

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How To Use ManageFlitter With Twitter?

twitter manageflitter

How To Use ManageFlitter With Twitter?

ManageFlitter is an online Web tool that works mainly to manage Twitter accounts. This tools allows you to easily and effectively manage multiple Twitter accounts. In fact, using this tool, you can manage your follower and following counts, find new Twitter accounts to follow, get a list of the accounts that you should unfollow due to account inactivity and other reasons, and also find the best time for scheduling your tweets as well as then schedule them accordingly.

When you sign up with ManageFlitter, you get three plan options from which you can pick: The free plan, the paid plan, and the business plan. However, it’s good to note that the free plan is very limited compared to the other two plans.

Here are the five main functions you can use ManageFlitter for on Twitter:

1) Unfollow

It is generally considered good practice to have a higher number of Twitter followers than the number of accounts you are following. This app lets you manage that ratio by listing inactive accounts and accounts that haven’t followed you back – which you can, in turn, unfollow.

2) Twitter Search

You can easily search for and find relevant tweets on Twitter using the right keywords and tags. These search results not only give you relevant tweets for your keywords, but also gives you various relevant Twitter account that could be in your best interests to follow.

3) PowerPost

With PowerPost on ManageFlitter, you can schedule your tweets to be posted based on the times when your followers are most active on Twitter. This way, you can be sure your tweets get optimum exposure when they’re posted.

4) Follow

Other than Twitter Search, you can also find the best Twitter accounts to follow based on your business and marketing goals. Power Mode helps you do this on ManageFlitter. (Simply define your search filters according to your goals.)

5) Analytics

It’s the tracking data regarding keywords, websites, hashtags, and the like on Twitter that really benefit your marketing strategy. Which is what analytics from this web tool provides.

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How Google Analytics Helps You Evaluate Your Audience?

Audience - Google Analytics

How Google Analytics Helps You Evaluate Your Audience?

Google Analytics is free to set up. And with social media ads and marketing campaigns ruling the marketing channels right now, you will need to use Google Analytics to better evaluate your audience. Here are the two main things that you can and should use Google Analytics for in order to better understand your audience:

1) Learn the Components that Form Your Audience

Google Analytics can tell you what groups of people and what demographics actually make up your audience – like age, geographical location, gender, etc. Plus, Google Analytics not only tells you how many people and what kind of audiences actually visit your website, but it also tells you what and how such users were driven to your website in the first place. From here, analyzing your audience by age, gender, and even geo location, is the most optimum way to analyze who you are targeting and how to get more from those groups to interact with your website. You can find these kinds of data in the “Demographics” and “Geo” sections of Google Analytics (both of which can be found in the “Audience” section).

2) Learn about Your Most Effective Social Media Channels

Depending on your social media channels, the kinds of updates, posts, and ad campaigns you share, and the main purpose (i.e., product, service, or cause) of your brand, some social media channels will be more effective than others. In simpler terms, this means that some of your social media accounts can drive more traffic to your website than others. This data can be found if you click on the “Acquisition” section, then click on “All Traffic” and then “Channels”.

Finally, use this data from Google analytics to tweak and improve your social media strategy as needed or desired. (For instance, if you see Facebook’s channel as your primary referral source, focus more on that channel to attract your main type of audience to your website.)

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