How to Use Facebook Ads To Target Local Audiences?
Facebook is an extremely affordable and versatile social media platform for any business. As such, it is equally effective in gaining the attention of local audiences and customers for your business. Facebook Ads in and of itself is an excellent advertising avenue, and you can use the same to easily target local consumers.
Here is a step by step layout of how you can use Facebook Ads for your business to target the local population in gaining more customers:
Step 1: Select Your Ad Type
Facebook allows you the option of creating various kinds of ads, including giving you the option of ads specifically made for businesses. So first, go to Facebook Ads and click on Create Ad. Then, choose the objective of your ad from the list of options available.
While we’re on this point, take note: You can choose any objective you wish before you specify your target location. But the “Reach people near your business” option is a good option when you want to reach your local market. For, not only does this option target people near your location, but it also target those who are visiting your location (i.e., this option targets customers based on their physical location at the moment and not their defined living location).
Step 2: Set Up the Location You Want to Target
This step is the really important part: Here, you have to select the location you want to target customers from.
The process of picking a location is different depending on what kind of objective you chose for your ad. But basically, you can simply choose the location you want to target your ad to. And this location can range to be as big as an entire country or as small as a secure postal address. (Depending on your objective choice, you may also have the option to include and exclude other locations.)
Step 3: Refine Your Local Target Parameters
Age range and gender are the general parameters you can refine for your targeted Facebook ad. However, again, you have more refinement options based on what kind of ad objective you’ve chosen. And these parameters can range from age and gender to interests, hobbies, behaviors, and much more. Pick what’s relevant to your target market for the best results.