3 Simple Guidelines For Creating Valuable Video Content

Video Content

3 Simple Guidelines For Creating Valuable Video Content

Videos are all the rage now. And it’s well-known that Google quite frankly loves videos. Plus, the best part about marketing with videos today is that you don’t need a feature length film – or even a ten-minute video. Two minutes of video time will do just as well, as long as you clearly get your point across in that time. In fact, oftentimes with video content, the motto to consider is “the shorter the better.”
But that’s enough about videos in general. We’re here to talk about what you need to keep in mind to create good videos: that is, video content that is actually valuable to your audience and/or clients. And for that, here’s what you need to keep in mind:

1) Answer the questions that are important to your audience/clients

People generally flock to videos mainly for two broad purposes: For information, or for entertainment (or both). So, when you make a video, make sure there is a purpose to it: Answer questions your viewers might have. Give them information on something you know they want. Don’t just talk about yourself or your business. Answer the questions that are important to your viewers.

2) Create a concept calendar for your videos

However lofty your goals are, don’t expect creativity and inspiration on tap. You’ll need to plan the concepts. And it’s a good idea to have a list of questions that you’ll work on for each video (for multiple posts). Inspiration won’t strike you as you please, so a calendar-based plan is necessary – even if you’re only posting videos once in a fortnight.

3) Make entire batches of videos

Even if a video is only two minutes long, you’ll likely take around half-an-hour to create it and upload it. And you’re not going to have the time every day. So, set aside a day or two in a week to produce multiple such videos (say 10 to 20 two-minute videos?) and then schedule them for posting/uploading based on your planned calendar.
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How to Curate Content the Right Way?

Content Curation

How to Curate Content the Right Way?

Content curation has a pretty bad rap. But that’s mostly because a lot of people have the wrong idea about how content curation is actually done. Plus, a lot of people consider curating content the same as plagiarizing content – Whereas, that’s not true at all.
Yes, curating content means using other people’s content. But it does not amount to plagiarism. Rather, when done right, you are simply using content that you know your audience will appreciate and are helping your audience find relevant content from the best sources. For example, Facebook Newsfeeds is a good example of curating content: When your friends on Facebook like, react, or engage in anyway with a link or post, they and Facebook Newsfeeds are simply giving you an opportunity to get great content. Just think: Who in your friends list do you trust to get good, reliable, and/or entertaining content in a particular niche? So when they react or engage with content or share it, they and Facebook Newsfeeds (when it shows you such links) are actually curating content themselves – and doing it right.
So, now that we’ve given you a better idea about what content curation actually means, let’s get down to how you can create curated content yourself the right way:

1) Give your own take and insights on the content. Sure, you can use good content made by others. But give your own view on it as well so that your viewers know that you know what you’re talking about.

2) Be very selective about the content you curate. After all, you’re borrowing other people’s content to show your viewers that you have taste. Being picky here is therefore a good thing.

3) Give credit where it’s due: Always attribute your sources, and – if you’re using an entire post, or video, or something similar – make sure that you link back to it.

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4 Pinterest SEO Tips for Businesses

Pinterest for Business

4 Pinterest SEO Tips for Businesses

Pinterest, being an online vision board in essence, is a fantastic platform for businesses to market themselves. However, since Pinterest is mostly about pinning images (with links attached) most businesses don’t employ the right SEO tactics necessary to get their pins in front of the right audiences. And that is a huge waste of a wonderful social media platform.
To correct this oversight, here are 4 tips that you can employ fairly quickly in order to optimize your Pinterest account for searches:

1) Clean up and optimize your profile

Just as the point says, the first thing you need to do is optimize your Pinterest profile: Include the name of your business in your account name and user name. And use strong keywords in your profile description without making it sound like a marketing pitch. Because, if your profile sounds like you’re selling something, most users will lose interest. So be human.

2) Verify your website

A lot of the time, this simple step is overlooked on Pinterest. Rectify it now: If you have a website, it should be updated on Pinterest and verified. (And, if you don’t have a website, put creating one at the top of your to-do list stat!)

3) Write detailed and strong pin descriptions

Don’t pin images or links with readymade (or no) descriptions, and don’t re-pin anything with just the descriptions originally on the pin. Rather, make a conscientious effort to write strong and detailed descriptions for every pin in every one of your boards. These descriptions should include keywords relevant to the image without seeming forced and rehearsed. (Again, be human.)

4) Install “Pin It” buttons on your website

Give users the opportunity to pin stuff from your website by installing Pin It buttons on your site. This will further improve SEO for your Pinterest account.

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How To Host A Blab From Your Smartphone?


How To Host A Blab From Your Smartphone?

Blab is a live video hosting application that allows its users to record and broadcast live videos of whatever they wish. Blab users have the option to record their videos and save them for future use, and also decide whether or not other people can sit in on the live video.

Creating and recording a live video on Blab via your smartphone is a relatively easy feat – as long as you have a pretty good idea what you’re going to record. (After all, don’t forget that you’re going to broadcast this live. There won’t be any chances for do-overs and edits before you broadcast this for your followers.)

Here’s what you’ll need to do:

1) First and foremost, you’ll need a Blab account. And, while it’s possible for you to create an account from scratch, it’s usually suggested that you use your Twitter account to log in. This way, you can share your video to your followers on Twitter.

2) Once you log in, you’ll instantly see a list of those you follow as well as live videos on air. However, this is about hosting your on Blab. So your attention should be on the “+” button on the top of your screen. Just click that button to start creating and hosting your Blab video.

3) Give your Blab video a name when prompted, and add appropriate tags as well.

4) Now, before you begin, first decide whether you want call-ins or not while you shoot your video. If you do, leave the seats open. If not, lock the seats.

5) Next, you need people to know your hosting a Blab, so notify your followers by clicking on the “Share” button and share your link via the sharing options available.

6) Now you can go on air and start your Blab video. If you’ve left seats open, you’ll be able to see whose joined in. And, you’ll also be able to see any conversations regarding your video as and when they happen.

And now you’re all set. Happy Blabbing! Contact SEO Freelancer Mumbai @+91-8451924760 Now!

3 SEO Strategies Startups Should Immediately Focus On

SEO & Start ups

3 SEO Strategies Startups Should Immediately Focus On

Whether you’re in the planning stages of setting up a startup or are already into establishing it, it is likely (if you’re in the majority) that you haven’t given much thought to what SEO strategies you should employ. After all, you probably have a list of things to do that could rival the Great Wall of China. And surely SEO can take a backseat when it comes to that?

However, the truth is, if you want your business to be seen as relevant and also found by the necessary target customers, you need to take up SEO strategies in tandem with setting up your start up. In fact, planning for such strategies beforehand might even be better. But even if you haven’t started on SEO for your business yet, there’s no time like the present. And here are 3 SEO strategies you should start implementing right now:

1) Identify Relevant Keywords for Your Business

Keywords are the building blocks of SEO. And to get a good start on SEO for your business, you need to identify the keywords that are relevant to your startup and business. Then, choose keywords that seem to be getting decent web search traffic but are also less commonly used by your competitors. Then optimize your website using these keywords, including them in important locations like in the web content titles, URLs, etc.

2) Use Branding Techniques Across Your Business’s Web Portals

The logo of your business, any prevalent color scheme, tagline, and basically anything that is uniquely designed and tied to your startup, should be used across the online sphere in connection with your startup – whether it’s the business website, social media account, etc.

3) Create and Establish a Blog for Your Business

Maintaining a blog for your startup is a great way to include regular and fresh content in relation to your business. It also gives you the opportunity to include more keywords in relation to your business, making your startup more searchable and easily found online.

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