11 SEO Tips For E-commerce Websites
E-commerce is one of the most promising niches in the web industry with huge growth potential but it is also the most challenging. This is particularly true with respect to SEO strategies because unlike other regular sites and blogs, the e-commerce sites offer limited content ideas, have less scope for backlinks and their pages are also huge in number and thus, optimization becomes a tough task. Nevertheless, it can be achieved if you utilize these tips.
1.Focus on garnering more customer reviews as it enhances your credibility in the eyes of search engines.
2.Write unique product descriptions and check for content duplication as there are lots of similar products on your site.
3.Work on the keywords and strategize on selective keywords for each landing page.
4.Have user-friendly permalinks and regularly post fresh content on the homepage and in the blog section.
5.Pay attention to internal linking with respect to related products, comparison pages, popular products, most sold and product categories.
6.Check your site for speed. The loading time should not be more than 4 seconds.
7.Make sure the site architecture is user friendly. The navigation, search and purchase procedure for customers should be easygoing and simple. Also, give out correct address and contact details.
8.Promote your products on video sites like Vimeo, YouTube and images sites such as Pinterest, Flickr, Tumblr, etc.
9.Publicize events and news related to your new product launches, sales, special offers, etc. with the help of press releases and news submission sites.
10.Be active on question answer forums and work on engaging existing as well as potential customers on social media. This can be achieved with quizzes and contests.
11.Go for guest blogging and do submit your products on Google product search.