AdWords or SEO?

organic seo vs ppc

AdWords or SEO?

You mention search engine marketing and the first thing that comes to your mind is SEO and then comes Google AdWord.
Both of them are integral for the success of any digital marketing campaign but often web masters find themselves in a dilemma as to which to prefer.
Well, both have their merits and should be used in collaboration. But there are certain facts that you must know about both.
So, first we tell you the details about SEO.

SEO –

1. SEO is a tool that gives organic results which are long lasting. The traffic gained via SEO increases slowly and is free.
2. SEO is targeted at few keywords and works for all search engines.
3. SEO takes longer to wield results but once traffic is captured, the gains continue over time.
4. It is difficult to measure the ROI on SEO.

Coming to AdWord –

This Google tool has the following characteristics.
1. AdWord gives quick results and the traffic comes at a cost.
2. You can target lots of keywords through one AdWord campaign.
3. You can easily measure the ROI on AdWord.
4. It works for Google sites and websites that use Google AdSense.

Now that you are aware of the characteristics of SEO as well as AdWord, you can understand their merits in a much better way.
As for usage, it has been already said that they work in conjugation.
However, it has been seen that AdWord works well for startups and new ventures as getting traffic as well as customers is a priority.
However, this tool should be handled carefully otherwise the payoffs might not be in your favor. As for SEO, it is important for all ventures and should be consistently followed as per the modern practices that have arrived on the scene.

For Best SEO Services in Mumbai, Contact SEO Freelancer Mumbai at +91-8451924760 or yogesh@seofreelancermumbai.in Now!

5 SEO Errors Of E-commerce Websites

ecommerce seo errors

5 SEO Errors Of E-commerce Websites

E-commerce is the future of business. This model of online trading has many benefits over the traditional system but the best thing is that it gives small businesses the power to compete with the big names without having to incur major expenses. However, to capitalize the full potential of the web, you should be aware of these 5 SEO errors that many e-commerce websites commit. Read more

5 Modern SEO Practices for Guaranteed Success

Modren SEO

5 Modern SEO Practices for Guaranteed Success

The web world is constantly changing and the only way to stay up-to-date is to adopt the changes. But in order to adopt them, you need to foresee them and understand their implications. SEO, the most important tool of internet marketing, is no exception to changes and in the recent times has undergone some important changes. So, today, we acquaint you with 5 modern SEO practices that guarantee success for your website/blog. Read more

What You Should Know about Primary and Secondary Keywords?

Primary & Secondary keywords

What You Should Know about Primary and Secondary Keywords?

Keywords are the lifeblood of SEO. Recently, businesses and website owners have realized the necessity for valid content on their websites. But strong and relevant keywords being scattered all over the content is still as important as ever for SEO.

On that note of keyword importance, you should know that there are two major categories of keywords you should consider for SEO: primary keywords and secondary keywords. Read more

Strategies For Effective Offsite SEO

Off Page optimization

Strategies For Effective Offsite SEO

Before we jump into working on offsite SEO, remember this: Offsite SEO is absolutely ineffective if you haven’t taken care of the onsite SEO. Because, offsite SEO deals with working “off” the web“site” in order to generate traffic back to that very website. So if you apply offsite SEO techniques but the content on your own website has not been effectively developed and optimized, it is equivalent to leading your target audience back to a dead-end when they expected something that would be useful to them. And that can be catastrophic to your brand and business. Read more

Is SEO The Same As Internet Marketing?

Internet Marketing

Is SEO the Same as Internet Marketing?

When one thinks about Internet or Online marketing and has at least a little familiarity with the web, what first comes to mind is usually SEO. This isn’t surprising, especially as most content about Internet marketing usually includes SEO. The result though, is that SEO is often used synonymously with Internet marketing – Which brings us back to the question in the title: Is SEO the same as internet marketing? Read more

Defining Onsite SEO & Offsite SEO

On & Off Site SEO

Defining Onsite SEO & Offsite SEO

Onsite SEO

Onsite SEO is the SEO practice that most of us are more familiar with: It is the process of optimizing the content of your website so that it appears in the search engine results of relevant keyword searches.
In other words, after you research the best keywords to apply to your website, you develop your website content conscientiously around those keywords.
You also don’t just stick to optimizing the body content of your website either.
Every web page on your site should have the appropriate target keywords, as well as valid content relevant to those keywords.
Even the titles, URLs, headlines, image tags, meta tags, and meta descriptions on every page of the website should be carefully crafted based on its content and the relevant keywords.
In fact, the more relevant content you have on your chosen keywords, the better.
Hence, every single SEO technique and action you take on your actual website is referred to as “Onsite SEO”. Read more

How SEO Increase Your Business Opportunities?

SEO & Traffic

How SEO Increase Your Business Opportunities?

You’ve probably heard enough by now about how SEO is essential for your online presence and business; how much of an aid it can be for any venture. However, what you should also know is that SEO is not a one-click or even a one-time action or process. You can’t use SEO once on your website and then think, “OK, I’m done. Now I just have to sit back and relax.”So, if you’re one among those who did think this was all there was to SEO, this article is here to tell you to think again! Read more

Why SEO Always Triumphs Over Paid Traffic?

SEO vs PPC

Why SEO Always Triumphs Over Paid Traffic?

SEO, as a major online marketing tool, is often used in tandem with other digital marketing techniques. In fact, using PPC and SEO together is often a popular partnership of marketing techniques in the cyber arena. The main difference between these two Internet marketing tools though, is that while SEO garners organic or free web traffic for your business via your online portals, PPC is often used online to garner paid traffic. And while PPC and paid traffic has its place, the truth is that SEO covers more ground while costing a whole lot less. Read more