2 Tips To Improve Your Social Media Video Marketing Performance
Video content is all the rage now on social media. And YouTube remains among the top platforms for getting your video content out there. One downside to the video marketing trend, though, is that everyone is getting in to it. So, in order to stand out, you need to make awesome video content and then optimize them so that viewers will find them, watch them, and enjoy them. Here are some great tips on how you can achieve that:
1) Optimize Your Videos for Search on YouTube
YouTube is likely to better rank your videos based on how much time users spend watching your videos. Additionally, though, if your video includes annotations and bumpers that encourage viewers to watch more videos – and if the users follow that instruction to watch more videos after watching yours – then YouTube better ranks your videos as well. Here are some ways in which you can optimize your YouTube videos for search results.
i) Upload your videos privately on your YouTube channel first. This way, you can first optimize them (for Search) appropriately before the public can view them.
ii) Give your video an interesting title. Also give it a good description and a set of relevant tags.
iii) Create and include a relevant script for your video – one that YouTube can use to include CC or Closed Captions for your video. (Your video can reach more diverse audiences if it includes Closed Captions. It’s practically a requirement now, in fact.)
iv) Add a custom thumbnail to your video that will interest viewers enough to click on and watch your video.
2) Your First 5 to 7 Video Seconds Should be the Most Visually Appealing
When you upload your videos on social media, especially Facebook, your videos usually play automatically without sound. Hence, you need to get the viewer interested in your video in the first 5 to 7 seconds so that they don’t scroll past or ignore your video. And (on Facebook especially), if you get the viewer to switch on the sound in addition to watching the whole video, then your videos will rank even higher on Facebook.