2 Tips On How You Can Improve Your Facebook Ad Campaigns
It’s one thing to set up an ad campaign on Facebook for your product and/or business. But the real test is how well the ad performs and how many conversions it gets you. To aid you towards that end, here are two great tips to help your optimize your Facebook ad campaigns for the best performance and conversions it can achieve:
1) Use Audience Insights to Target Your Facebook Ads
Forget even when you’re creating an ad. Simply check out Audience Insights in order to learn more about your audience. Because, the truth is, the audience(s) that checks out your products are not always limited to the demographic that you think it is. Consequently, as Audience Insights reveal a large amount of data about your audience, you can use them to better target your ad and, in consequence, achieve more conversions with your ad campaign.
2) Your Ad Should Send “Clickers” to a Specified Landing Page
When an interested user clicks on your Facebook ad, it is not a smart move to send them to your website’s home page or a promotional page that further promotes your brand. If you do, chances are that the consumer will ignore the rest of your site and skip your website altogether without acting on your ad, even if they were interested in it.
Instead, you need to make it so that your ad (when clicked) sends the interested consumer to a landing page on your website that expands upon the ad that caught their interest, and then directs them to where they can sign up or purchase the product or service that your ad advertised. This way, the consumer gets to exactly where they need to go in order to react to your ad.
Thus, landing pages that have been optimized for your currently running ads are the best way to get the highest number of conversions on your Facebook ad campaign. (Also, make sure your landing page has a headline that’s been optimized for your ad as well, as that is the first thing your consumer will see and read when they are directed to that web page from your ad.)