2 Awesome Ways You Can Use Live Videos To Market Your Business

As anyone who has seen too much of “YOLO” on the World Wide Web will know, the current market is all about the “now”. And in line with that trend, live videos can be a great sales and marketing technique for brands and businesses. All any business has to do is make use of live videos on social media (and their website) in a creative and eye-catching way.

If you’re new to using live videos, or are simply not quite sure how it might benefit your business, here are three great ways you can incorporate live videos into your brand’s marketing strategy:

1) Use live videos to answer questions about your products and services

There are a number of “how-to” and instructional videos on social media. And that’s a great marketing resource for any business. However, live videos can pull the same weight for your business, if not more. All you have to do is promote the fact that you will be having an instructional video or “how-to” video broadcasted live that will address a particular task or query. However, also ensure that you emphasize that customers can ask questions about your products and services as well when your video broadcast goes live.

2) Use live videos to create a reality show about your business

Reality shows are a big hit: This is obvious from the sheer number of reality shows one can find on any given channel today. And it’s likely that you’re a fan of one or more of these shows as well. So imagine the interest you’ll generate if your post regular live videos about the working of your business (as in, behind-the-scenes takes). In short, give your business your own reality show. For, even if people don’t want their own bakery (if that’s your business, for example), they’re interested in what goes on in there.

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